MAG Seminar Series: Talking Places

Date published: 05 May 2017

Placemaking: Context, culture and vision

12.30 - 2pm Thursday 25th May 2017

Crumlin Road Gaol
53 - 55 Crumlin Road
BT14 6ST

Please join us for a lunchtime seminar with William Murray, Wordsearch, to explore the role of communicating context, culture and vision to enable good placemaking.

Numbers will be limited, so please reserve your place as soon as possible by emailing 

About the speaker

William Murray
Group Director of Strategy, Wordsearch

William has been at Wordsearch for 19 years, working on some of the world’s most prestigious buildings and developments. He was responsible for all marketing and communications output for The Shard in London, the development of the communications strategy and brand for One World Trade Center in New York, and has been the main director in charge of the development of the branding, placemaking strategy and communications materials for Battersea Power Station since 2009.

William’s expertise lies in understanding and developing the vision, the brand and the critical elements of a project’s success factors, and how they can be employed in both placemaking and communications strategies.

William has also been  instrumental in setting up the Wordsearch offices in Beijing, UAE, Sydney, New York and San Francisco – and has aided the success of projects in those areas, including Barangaroo in Sydney, One57, Hudson Yards and Central Park Tower in New York and 181 Fremont in San Francisco.

He is currently working on redevelopment projects of 500 acres in San Francisco and 70 acres in Chicago.

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